SPP(Seoul Promotion Plan) 2011

2011 SPP Business Period, Venue, Supervision, Programs
Business Period July 20(Wed) ~ 22(Fri), 2011
Venue COEX Conference center
Supervision SBA(Seoul Business Agency)
Programs SPP 1:1 biz matching, project competition, best project launch show, business conference, award ceremony, signing ceremony.

SPP 2011 Schedule

Time 20Th(Wednesday) 21Th(Thursday) 22Th(Friday)
Room 317 Room 327 Business meeting room Room 317 Room 327 Business meeting room Room 317 Room 327 Business meeting room
9:30     1:1 business meeting (Room 319 ~ 326) Project competition 2   1:1 Business meeting (Room 309 ~ 326)     1:1 Business meeting (Room 309 ~ 326)
investment mart
Conference 1 (Chinese joint production)
14:00   pitching 1 Meeting with editor Conference 2 (snaptoon workshop)
15:00 snaptoon Seoul 2011 pitching  
18:00       Awards and closing ceremony (Room 308)
19:00   SPP Night (FRADIA)  

Promotion programs

Promotion programs project competition, business matching, Snaptoon Seoul 2011 , best project launch show , investment mart
project competition business matching Snaptoon Seoul 2011 best project launch show investment mart
making the cut in 20 production of 3 countries 1:1 biz pre-matching project competition about global broadcasting company cartoon network having SPP night ceremony event that participated buyers advance receipt(in animation, game)
MOU signing with Malaysia GCMA about collaboration Meeting with editor Conference Networking event Awards and reception
supporting mutual exchange and business expansion in Korea and Malaysia’s contents market 1:1 consulting with animation cartoonist and editor topic presentation and Q&A new animation launching show, networking between buters in oversea and internal general review and award about SPP project competition

Promotion Result

Raising SPP’s awareness as represent Asia global contents market
  • - establishing SPP competition’s phase as a global new animation project contest
  • - strategic overseas promotion → increasing in a global new project
2010 2011
Receipt - 101projects of 14 countries - 108 projects of 19countries
Awards - 3 award-winning works
(each 10 million-won)
- 5 award-winning works
(each $10,000)
Join host global broadcasting company cartoon network and a new project contest
  • - export of internal animation’s possibility expansion through global channel
2010 2011
Programs - exporting contents about oversea broadcasting company - overseas expansion’s high possibility planning stage through contest joint host with global broadcasting company
Suggestion internal content’s global broadcasting company export trend through snap toon conference.
2010 2011
program - a new media, mobile devices’s power generation trend - suggestion internal contents export trend through cartoon network
Management SPP specialized programs for improving of internal market’s weak point.
  • - reinforcement market function for internal contents investment promotion
2010 2011
participating company - 10 venture capital companies - in addition to 10 venture capital companies,
video game publisher(NEXON), investing public company(high1) -> expansion of investment possibility