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SPP ARCHIVE 2011
SPP(Seoul Promotion Plan) 2011
| Business Period | July 20(Wed) ~ 22(Fri), 2011 |
|---|---|
| Venue | COEX Conference center |
| Supervision | SBA(Seoul Business Agency) |
| Programs | SPP 1:1 biz matching, project competition, best project launch show, business conference, award ceremony, signing ceremony. |
SPP 2011 Schedule
| Time | 20Th(Wednesday) | 21Th(Thursday) | 22Th(Friday) | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Room 317 | Room 327 | Business meeting room | Room 317 | Room 327 | Business meeting room | Room 317 | Room 327 | Business meeting room | |
| 9:30 | 1:1 business meeting (Room 319 ~ 326) | Project competition 2 | 1:1 Business meeting (Room 309 ~ 326) | 1:1 Business meeting (Room 309 ~ 326) | |||||
| investment mart | |||||||||
| 10:00 | |||||||||
| Conference 1 (Chinese joint production) | |||||||||
| 11:00 | |||||||||
| 12:00 | |||||||||
| 13:00 | |||||||||
| 14:00 | pitching 1 | Meeting with editor | Conference 2 (snaptoon workshop) | ||||||
| 15:00 | snaptoon Seoul 2011 pitching | ||||||||
| 16:00 | |||||||||
| 17:00 | |||||||||
| 18:00 | Awards and closing ceremony (Room 308) | ||||||||
| 19:00 | SPP Night (FRADIA) | ||||||||
| 20:00 | |||||||||
| 21:00 | |||||||||
Promotion programs
| project competition | business matching | Snaptoon Seoul 2011 | best project launch show | investment mart |
|---|---|---|---|---|
| making the cut in 20 production of 3 countries | 1:1 biz pre-matching | project competition about global broadcasting company cartoon network | having SPP night ceremony event that participated buyers | advance receipt(in animation, game) |
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| MOU signing with Malaysia GCMA about collaboration | Meeting with editor | Conference | Networking event | Awards and reception |
| supporting mutual exchange and business expansion in Korea and Malaysia’s contents market | 1:1 consulting with animation cartoonist and editor | topic presentation and Q&A | new animation launching show, networking between buters in oversea and internal | general review and award about SPP project competition |
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Promotion Result
Raising SPP’s awareness as represent Asia global contents market
Join host global broadcasting company cartoon network and a new project contest
Suggestion internal content’s global broadcasting company export trend through snap toon conference.
Management SPP specialized programs for improving of internal market’s weak point.
- - establishing SPP competition’s phase as a global new animation project contest
- - strategic overseas promotion → increasing in a global new project
| 2010 | 2011 | |
|---|---|---|
| Receipt | - 101projects of 14 countries | - 108 projects of 19countries |
| Awards | - 3 award-winning works (each 10 million-won) |
- 5 award-winning works (each $10,000) |
- - export of internal animation’s possibility expansion through global channel
| 2010 | 2011 | |
|---|---|---|
| Programs | - exporting contents about oversea broadcasting company | - overseas expansion’s high possibility planning stage through contest joint host with global broadcasting company |
| 2010 | 2011 | |
|---|---|---|
| program | - a new media, mobile devices’s power generation trend | - suggestion internal contents export trend through cartoon network |
- - reinforcement market function for internal contents investment promotion
| 2010 | 2011 | |
|---|---|---|
| participating company | - 10 venture capital companies | - in addition to 10 venture capital companies, video game publisher(NEXON), investing public company(high1) -> expansion of investment possibility |
